Blake Mallen

Times Business News: Losing Weight is this Company’s Gain – The Story of Vi

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Story appeared on Times Business News… Diet has become a four-letter word. Decades of body shaming and deprivation is now replaced by a new health-first approach. However, in all this change,the quest to lose weight remains constant. For the weight loss industry, these trends and fads are a part of their business reality. The sector […]

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Blake Mallen Leads Liv Marketing Team to Earn International Marketing Awards

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Liv, a global lifestyle brand that inspires people to turn their “Bucket List” into a “Liv List,” has just been awarded creative branding and marketing honors by the Hermes Creative Awards. Under the leadership of Liv Co-Founder & President, Blake Mallen, the company received two esteemed Gold awards in electronic media categories: the Liv Membership Overview Video,

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Vi Expands Nutrition Menu to Power Health Transformations Worldwide

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Building off the success of their #1 best-selling meal replacement shake, the Vi-Shape® Nutritional Shake Mix, Vi expanded its mission to create health transformations around the world by developing an entire menu of nutritious replacement meals, drinks, snacks and supplements. As a global healthy lifestyle company, Vi was able to make weight-loss simple, affordable and

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Vi sets world records while launching new products and expanding global mission

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Co-Founded by Blake Mallen, Vi has not only launched globally successful products but also made news by organizing mass community movements around their mission, which culminated in world records. For example, they earned a world record in April 2012 for ‘World’s Largest Simultaneous Flash Mob’, mobilizing more than 50,000 people in over 300 cities across North America.

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