mission

7 ‘Musts’ to Turn a Mission into a Movement

Twenty years of building companies and products have taught me that if you want to promote your brand in massively impactful ways, you’ll need to turn your personal mission into a community movement. Think of it as the difference between a corporate statement and community action. I’ve also learned that you can’t create movements by …

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Wanna Start a Lifestyle Revolution?

Let’s talk lifestyle. The actual word, I mean. You’ve probably seen or heard a lot of references to the word “lifestyle” when it comes to everything from corporate mission statements and vacation promos, to marketing and branding. In fact, the term has become really trendy these days; it seems everybody wants to become a lifestyle …

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