When community movements develop around one’s mission, they can move mountains, according to lifestyle entrepreneur, Blake Mallen. And, he’s been able to prove it time and time again.
The past 20 years of my career in community marketing have included turning missions into movements that bring about transformational change. I love creating brands, platforms and strategies that unite people around a shared purpose while amplifying a unifying message that inspires mass action. I have learned that the bridge between a mission and a …
Twenty years of building companies and products have taught me that if you want to promote your brand in massively impactful ways, you’ll need to turn your personal mission into a community movement. Think of it as the difference between a corporate statement and community action. I’ve also learned that you can’t create movements by …
Let’s talk lifestyle. The actual word, I mean. You’ve probably seen or heard a lot of references to the word “lifestyle” when it comes to everything from corporate mission statements and vacation promos, to marketing and branding. In fact, the term has become really trendy these days; it seems everybody wants to become a lifestyle …
