My mission is to
Liv. Create. Inspire.
“We need to stop trying to be the person we've been told we're 'supposed to' be, to become the person we are 'meant to' be.”
Blake Mallen is a Billion-Dollar Brand Builder, Community Marketing Expert, TED Speaker, and the Host of the popular ‘ALIVE by Design’ Podcast, with over two decades of experience turning ideas into iconic healthy lifestyle brands that have transformed millions of lives.
Blake’s entrepreneurial journey began at age 19 when he had a wake-up call: He had spent his entire life chasing achievements because it was what he was told he was “supposed to” do. After a long list of accomplishments only leading to greater unfulfillment, Blake realized the prescription, or life ‘script’, he was following would never lead to what he was truly “meant to” do. So, he made a shift and took a leap into entrepreneurship, becoming a self-made Millionaire by age 25 and co-founding a billion-dollar brand by his early 30s. Grateful for his journey, Blake helps entrepreneurs ‘shift the script’ so they too can find what they’re meant to do, become who they’re meant to be, and feel more ALIVE.
Blake builds companies and brands that align with his personal mission. In his early 20s, he co-founded Vi, a health transformation platform that he and his business partner grew from an idea to over $2 billion in cumulative revenue, with their “Body by Vi 90 Day Challenge’ being coined the “#1 Weight Loss & Fitness Challenge in America” and impacting over 3 million people across 16 countries. As a gifted creator, Blake has also built other lifestyle brands, innovative technologies, and inspired mission-driven movements that have disrupted industries, received worldwide recognition and created meaningful positive change in people’s lives.
Inspired to share lessons learned and help people WAKE UP to their potential, Blake created the ‘ALIVE by Design’ podcast, which features an enlightening mix of live shows, conversations with the world’s most impactful people, and inspired ideas and thoughts—all providing transformation principles that help people discover their purpose and potential.
A values-driven leader, Blake married his high school sweetheart and has daily ‘dad-life’ adventures with his young son, daughter, and their big American Bulldog. From life enthusiast and high adventurer, to active health advocate and longtime surfer, to world traveler and family man, he lives the lifestyle he sells.
Blake is continually featured in mainstream publications and speaks globally on his passion for community marketing, entrepreneurship and intentional living. His latest TED Talk on how to ‘shift the script’ is inspiring a movement to move toward your ‘meant to’ and make the shift from being alive, to feeling fully ALIVE.
Blake In the News
Vi, a global healthy lifestyle company, hosted Vitality 2019, their biggest event of the year in Pesaro, Italy in April 2019 to recognize the fast-expanding teams of Vi Italy sales leaders (Promoters) and thousands of life-changing transformations. Attracting more than 5,000 entrepreneurs and customers, the three-day celebration of Life, Health & Prosperity included two major
Story appeared on Times Business News… Diet has become a four-letter word. Decades of body shaming and deprivation is now replaced by a new health-first approach. However, in all this change,the quest to lose weight remains constant. For the weight loss industry, these trends and fads are a part of their business reality. The sector
With 36% of U.S. workers in today’s gig economy, this workforce is currently expanding three times faster than the traditional workforce in the U.S. Thrive Global interviewed Blake about how he was able to capitalize on the Gig Economy before it was a thing and go on to create million-dollar brands… READ FULL ARTICLE
Liv, a global lifestyle brand that inspires people to turn their “Bucket List” into a “Liv List,” has just been awarded creative branding and marketing honors by the Hermes Creative Awards. Under the leadership of Liv Co-Founder & President, Blake Mallen, the company received two esteemed Gold awards in electronic media categories: the Liv Membership Overview Video,
Building off the success of their #1 best-selling meal replacement shake, the Vi-Shape® Nutritional Shake Mix, Vi expanded its mission to create health transformations around the world by developing an entire menu of nutritious replacement meals, drinks, snacks and supplements. As a global healthy lifestyle company, Vi was able to make weight-loss simple, affordable and
Co-Founded by Blake Mallen, Vi has not only launched globally successful products but also made news by organizing mass community movements around their mission, which culminated in world records. For example, they earned a world record in April 2012 for ‘World’s Largest Simultaneous Flash Mob’, mobilizing more than 50,000 people in over 300 cities across North America.