My mission is to

Liv. Create. Inspire.

“We need to stop trying to be the person we've been told we're 'supposed to' be, to become the person we are 'meant to' be.”

About Blake

Blake Mallen is a Billion-Dollar Brand Builder, Community Marketing Expert, TED Speaker, and the Host of the popular ‘ALIVE by Design’ Podcast, with over two decades of experience turning ideas into iconic healthy lifestyle brands that have transformed millions of lives. 

Blake’s entrepreneurial journey began at age 19 when he had a wake-up call: He had spent his entire life chasing achievements because it was what he was told he was “supposed to” do.  After a long list of accomplishments only leading to greater unfulfillment, Blake realized the prescription, or life ‘script’, he was following would never lead to what he was truly “meant to” do. So, he made a shift and took a leap into entrepreneurship, becoming a self-made Millionaire by age 25 and co-founding a billion-dollar brand by his early 30s. Grateful for his journey, Blake helps entrepreneurs ‘shift the script’ so they too can find what they’re meant to do, become who they’re meant to be, and feel more ALIVE.

Blake builds companies and brands that align with his personal mission. In his early 20s, he co-founded Vi, a health transformation platform that he and his business partner grew from an idea to over $2 billion in cumulative revenue, with their “Body by Vi 90 Day Challenge’ being coined the “#1 Weight Loss & Fitness Challenge in America” and impacting over 3 million people across 16 countries. 

As a gifted creator, Blake has also built other lifestyle brands, innovative technologies, and inspired mission-driven movements that have disrupted industries, received worldwide recognition and created meaningful positive change in people’s lives.

Inspired to share lessons learned and help people WAKE UP to their potential, Blake created the ‘ALIVE by Design’ podcast, which features an enlightening mix of live shows, conversations with the world’s most impactful people, and inspired ideas and thoughts—all providing transformation principles that help people discover their purpose and potential.

A values-driven leader, Blake married his high school sweetheart and has daily ‘dad-life’ adventures with his young son, daughter, and their big American Bulldog. From life enthusiast and high adventurer, to active health advocate and longtime surfer, to world traveler and family man, he lives the lifestyle he sells.

Blake is continually featured in mainstream publications and speaks globally on his passion for community marketing, entrepreneurship and intentional living. His latest TED Talk on how to ‘shift the script’ is inspiring a movement to move toward your ‘meant to’ and make the shift from being alive, to feeling fully ALIVE.

Blake In the News