Blake Mallen

Disrupting the Weight Loss Industry to Raise a Healthier Generation – The Story of Vi

As Featured in the Chicago Tribune… Weight-loss is big business. According to the Global Weight Loss and Weight Management Market report, this industry had a value of $168.95 billion in 2016 and is projected to reach $278.95 billion by 2023. One company found success by creating a Challenge Platform that has helped over 3 million

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Britney Spears: “It’s the one protein shake that actually tastes good.”

Throughout my career as an entrepreneur, I’ve been able to work with very talented development teams and health science experts to innovate revolutionary products that have disrupted industries, received awards and earned international recognition.  One of those products was our Vi-Shape Shake that was developed while I was President of Vi and that was consumed

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