News

Blake Mallen Leads Liv Marketing Team to Earn International Marketing Awards

Liv, a global lifestyle brand that inspires people to turn their “Bucket List” into a “Liv List,” has just been awarded creative branding and marketing honors by the Hermes Creative Awards. Under the leadership of Liv Co-Founder & President, Blake Mallen, the company received two esteemed Gold awards in electronic media categories: the Liv Membership Overview Video, …

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Vi sets world records while launching new products and expanding global mission

Co-Founded by Blake Mallen, Vi has not only launched globally successful products but also made news by organizing mass community movements around their mission, which culminated in world records. For example, they earned a world record in April 2012 for ‘World’s Largest Simultaneous Flash Mob’, mobilizing more than 50,000 people in over 300 cities across North America. …

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Britney Spears: “It’s the one protein shake that actually tastes good.”

Throughout my career as an entrepreneur, I’ve been able to work with very talented development teams and health science experts to innovate revolutionary products that have disrupted industries, received awards and earned international recognition.  One of those products was our Vi-Shape Shake that was developed while I was President of Vi and that was consumed …

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#ShiftTheScript Movement Featured on Entrepreneur.com…

Entrepreneur.com publishes article on Blake Mallen’s movement to #ShiftTheScript… Shift the Script – How a TEDx Talk Helped Spark a Much-Needed Conversation Around the Definition of Success By Moeez As we approach the middle of the 21st century, it is becoming increasingly evident that the narrative around what constitutes a ‘successful’ life, is changing. Even as …

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