Twenty years of building companies and products have taught me that if you want to promote your brand in massively impactful ways, you’ll need to turn your personal mission into a community movement. Think of it as the difference between a corporate statement and community action. I’ve also learned that you can’t create movements by […]
7 ‘Musts’ to Turn a Mission into a Movement Read More »
Let’s talk lifestyle. The actual word, I mean. You’ve probably seen or heard a lot of references to the word “lifestyle” when it comes to everything from corporate mission statements and vacation promos, to marketing and branding. In fact, the term has become really trendy these days; it seems everybody wants to become a lifestyle
Wanna Start a Lifestyle Revolution? Read More »
The other day my wife, Karis, and I were sitting directly across a nice middle-aged woman who handed us a thick mound of papers, and said: “You’ll need to fill out these forms, complete this application, turn in references, pass these interviews…” The whole experience felt like we were qualifying for a home loan or
What My Son’s Preschool Admission Process Taught Me About Pressure to Conform Read More »
Today’s society is obsessed with the endless pursuit of success. It’s a big reason why there’s over 10 million Americans working more than 60 hours of work a week, and why 30% of the general population is affected by “workaholism.” While on this mission to become “successful,” we make sacrifices. Time. Family. Money. Social life.
3 Myths of Success You Need to Blissfully Ignore Read More »
Blake Mallen Shares Life Lessons on his Journey Up Mt. Whitney My personal ViSalus Body by Vi Challenge Goal was to reach the highest summit in the Continental U.S. – Mt. Whitney. This video is a short series of lessons … It’s the highest peak in the continental United States. And, it’s quite a climb.
Keep Your Sight on The Summit Read More »
