Britney Spears: “It’s the one protein shake that actually tastes good.”

Throughout my career as an entrepreneur, I’ve been able to work with very talented development teams and health science experts to innovate revolutionary products that have disrupted industries, received awards and earned international recognition. 

One of those products was our Vi-Shape Shake that was developed while I was President of Vi and that was consumed by more than 3 million people in just North America alone. One of those people was Britney Spears.

I remember the day that one of my team members surprised me with the January/February 2015 issue of Women’s Health Magazine, in which the pop star’s incredible physical transformation was featured along with her two-week workout journal that just happened to include our Vi-Shape Shake.

In fact, Ms. Spears told the magazine that she “sips a blend of milk, ice, and ViSalus shake mix before workouts” and that “it’s the one protein shake that actually tastes good.” 

It was definitely unexpected good news!

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