Co-Founded by Blake Mallen, Vi has not only launched globally successful products but also made news by organizing mass community movements around their mission, which culminated in world records. For example, they earned a world record in April 2012 for ‘World’s Largest Simultaneous Flash Mob’, mobilizing more than 50,000 people in over 300 cities across North America. News channels broadcasted the sight of people simultaneously breaking out into song and dance. Then in Jan. 2015, Vi hosted another community movement that earned them an additional world record for the World’s Largest Simultaneous Group Workout, with a total of 2,180 groups, consisting of 15,180 attendees from 11 countries performing a group workout at the same time.

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