Brian Underwood (@brianundy) is the CEO of Pruvit, a serial entrepreneur, biohacker, and the host of the “Be You with BU” podcast whose personal mission is to help people become the best version of themselves.
About This Episode:
In this episode of “#quarantineconversations” I have a conversation with the CEO of Pruvit and a business partner of mine about key business insights and life lessons he’s learned throughout 25+ years of experience building companies and leading hundreds of thousands of people to be more so they can do more.
I met Brian a year ago and was amazed by how we’re so aligned on values, mission, philosophies and goals. Today I’m proud to call him a business partner and a friend and am excited about our partnership to collaborate on a movement to help people become better.
I asked Brian to talk about some of the most influential mentors in his life and the wisdom he learned along the way.
“My dad, being the first,” Brian said. “I didn’t realize until I became an adult that being loved and having support and parents who believed in my dreams was an exception to the rule. I had great coaches growing up in athletics and good AND bad business mentors who taught me the things I wanted to do and the things I didn’t want to do.
I’ve seen firsthand the strong connection between Brian and his father, so I asked him to share with us any favorite points of wisdom.
“My dad always said you need to give priority to and take care of the things that are taking care of you. If you have a job, then you need to take care of that job because it’s taking care of you. My dad was an entrepreneur who came from nothing and created a very successful CPA firm, and he made sure to take care of the people who worked for that company. If you always take care of the things that take care of you, your priorities shouldn’t conflict.”
There was one saying from his dad that Brian has especially taken to heart:
“My dad was always telling me to ‘be positive and confident in all that you do.’ And that was embedded in me. I say it to my kids whenever I drop them off at school And, I believe it’s relevant for times like now where there’s so many people who are unemployed and scared and want to hide from the world. I hope they take these words “positive” and “confident” to heart.
Brian and I talked about the importance of gratitude and values—and leading with heart. Right now, we’re working together to grow a movement around community-based marketing, which as Brian noted, “gives the average person the ability to achieve above average, the opportunity to learn and grow, a platform to contribute back to the world, and an avenue to connect with others and love. “The priority in today’s world should be people and community, and if you lead with that, everything else will fall in line,” he said.
We discussed how intention really matters, the importance of giving without expectation, and the value of focusing on the intangibles of doing something instead of the money.
Brian recently launched a podcast perfectly titled, “Be You with BU,” which has topped the podcast charts. Citing the quote, “Know thyself, be thyself,” he explained the intention and challenges in developing the show. “I hope it helps people do something that takes courage and have conscious conversations on how to sharpen their sword.”
And since we both have similar backgrounds in the same industry for over two decades, I asked him what he loved and hated about the network marketing industry.
Finally, I asked Brian one belief he had to shift to get to where he is today…
“Accepting that I’m enough,” he said. “I have to constantly acknowledge that so that I can tap into my natural gifts and talents.”
What’s one thing of value you got from this episode?