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ViSalus® Launches Global Campaign

Apr 22, 2016


NST Event Inspires: Health is Fun & Easier than ever; Everyone has the Right to a Healthy Life

ViSalus® Launches Global Campaign Challenging Consumers to “Reinvent YourShelf this Summer!”

LOS ANGELES, CA – April 22, 2016 –Reinvention, inspiration and customization were among the messages driving ViSalus’ National Success Training (NST) event in Orlando, Florida this April 8-10. Launches such as their #ViPantrycampaign further enforced the company’s commitment to fostering self-improvement, while new Featured & Custom Kits debuted to provide even more nutritional support for healthy lifestyle goals.

The “Reinvent Yourshelf” consumer challenge is one of three fun summer promotions under the #ViPantry umbrella campaign, offering winners free shopping points and weekly prizes. Other promotions focus on using social media to reveal what’s in your pantry, and posting “healthy shelfies.”

“The #ViPantry campaign is about getting healthy and having fun while we do it,” says ViSalus Co-Founder and President, Blake Mallen. “We want our customers to feel empowered, know they have nutritious options, and know their health is in their hands. We’re just here to support them along the way!”

New Challenge Kit options were launched to help kick off the campaigns, making any pantry restocking simple and available for any health or fitness goal. Supporting the freedom of customization, ViSalus debuted Custom Kits for those wanting a made-to-order Kit. And for those who prefer Vi’s nutritionists do the legwork, three new pre-selectedFeatured Kits (Weight Loss, Lifestyle & Fitness) were launched to support the most popular Challenge goals.

ViSalus Founders Ryan Blair, Blake Mallen and Nick Sarnicola took the stage throughout the weekend to announce everything from new rewards added to the Compensation Plan and a new Vi-Drive Luxury Car Club, to a new new series of Vi’isms that convey the essence of Vi culture, and a new technology for Promoters currently in the works.

In addition to these launches, hundreds of attendees were recognized on stage for their inspirational success stories and results – including members of the 100-lb. Club with major weight-loss achievements, and even one remarkable300-lb. Club member. The company’s first Vi Life Champions were also recognized for being on The Challenge for a minimum of 12 months, as well as Top Producers who were awarded with complimentary invitations to the annualFounders’ Club Retreat.

New Body by Vi Champions were also revealed on stage. After thousands of global entries and votes, winners in the Weight-Loss and Active/Fitness categories were announced – each earning a medal, branding package, photo shoot, and trip to the Dominican Republic with the Vi Founders.

Up next: Vitality!

Vi’s global celebration of Life, Health and Prosperity is already in the works, and set to take place October 14-16 in Chicago, IL. Find out more at


About ViSalus

ViSalus is a healthy lifestyle company committed to transforming life, health and prosperity around the world by creating meaningful connections, supporting physical transformations, and promoting entrepreneurial freedom. Through its flagship program, The Challenge, ViSalus has developed a leading platform for achieving weight-loss and fitness results. Founded in 2005, ViSalus develops innovative weight-management products and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent Promoters. ViSalus offers its products in North America under the ViSalus® brand and in Europe under the Vi™ brand. ViSalus is headquartered in Troy, Michigan, with offices in Los Angeles and throughout Europe. For more information about ViSalus, visit and follow the Vi-Community on Facebook ( and Twitter (@ViSalus).