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Vi sets world records while launching new products and expanding global mission

Co-Founded by Blake Mallen, Vi has not only launched globally successful products but also made news by organizing mass community movements around their mission, which culminated in world records. For example, they earned a world record in April 2012 for ‘World’s Largest Simultaneous Flash Mob’, mobilizing more than 50,000 people in over 300 cities across North America. …

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Disrupting the Weight Loss Industry to Raise a Healthier Generation – The Story of Vi

As Featured in the Chicago Tribune… Weight-loss is big business. According to the Global Weight Loss and Weight Management Market report, this industry had a value of $168.95 billion in 2016 and is projected to reach $278.95 billion by 2023. One company found success by creating a Challenge Platform that has helped over 3 million …

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#ShiftTheScript Movement Featured on Entrepreneur.com…

Entrepreneur.com publishes article on Blake Mallen’s movement to #ShiftTheScript… Shift the Script – How a TEDx Talk Helped Spark a Much-Needed Conversation Around the Definition of Success By Moeez As we approach the middle of the 21st century, it is becoming increasingly evident that the narrative around what constitutes a ‘successful’ life, is changing. Even as …

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